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Every win starts with who you are.

Personally-tailored performance support for elite athletes, sporting teams and sports organisations.

Proven where pressure is highest.

Born in the 1990s from Dr. Aki Hintsa’s work with Ethiopian long-distance Olympians, our holistic model was forged in one of the toughest performance environments on earth: Formula 1.

For 30 years, it has withstood the paddock’s pressure and helped craft Champions.

Let's talk

The common denominator of success.

Behind every athlete is a million details to get right – health, psychology, biomechanics, recovery, training, focus. We don’t optimise for a moment. We build systems for sustained success.

Your journey begins with your Core – the inner motivation that shapes who you are and why you compete. Around it is your Circle of Success: a purpose-built plan for every dimension of performance – physical, mental, and emotional.

Let's talk

No one wins alone.

Every champion has a team — people who see what others can’t.

At Hintsa, you get a handpicked team of experts across medicine, strength & conditioning, psychology, nutrition, and movement to create one integrated plan for winning. The result is more than marginal gains: it’s total alignment of people, purpose, and performance.

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Inside the mind of an F1 champion

In the new F1 x TAG Heuer “The Psychology of Performance” series, Hintsa’s Performance Psychologist Matt Thompson reveals the mental game of F1.

watch the series

19
Hintsa-supported Formula 1 drivers have won 19 World Drivers’ Championships

90%
In the past thirteen seasons, over 90% of all F1 races have been won by a Hintsa-supported driver

8
Hintsa-supported Formula 1 teams have won eight World Constructors’ Championships

From rising talent to world champions

We provide performance solutions for athletes, teams, and sporting organisations in a wide variety of sports – motorsports, cycling, golf, equestrian, tennis, ice hockey, triathlon, and more.

Coaching & support

for athletes and teams to perform – and endure – at the highest level

Tailored sports science and medicine support built on 30+ years of elite experience. We combine data-driven insight with day-to-day performance guidance – helping athletes and teams perform, recover, and thrive.

Select a single service or an integrated package:

  • Performance coaching and physical development
  • Performance psychology and resilience training
  • Performance medicine and physiological monitoring
  • Recovery and travel optimisation
  • Athlete profiling, data management, and benchmarks

Advisory & consulting

for sports organisations designing environments that turn human potential into performance

We partner with sport federations, academies, and high-performance programmes to build environments where talent thrives.

How we can support you:

  • Leadership and operational reviews 
  • Facilities design and equipment selection 
  • Performance strategy and communication audits
  • Athlete talent pathway construction and assessment

Built for the person behind the performance.

Wins are fleeting – but a career and a life are long. At Hintsa, we help athletes define success on their own terms and sustain it through balance, recovery, and purpose.

Because true performance isn’t how fast you rise – it’s how long you last.

 

Contact our team.

 

Tell us about your goals, and we’ll build your team to get there.

 

Zala Rauter

Sports coordinator
zala.rauter@hintsa.com

 


Featured insights

article

The New York Times

Discover how F1 drivers maintain lazer-sharp focus with insights from Hintsa’s Head of Performance Psychology, Dr. Robbie Anderson.

podcast

Formula 1

Explore how to physically and mentally prepare an F1 driver for the season by Hintsa’s Performance Director Antti Kontsas.

article

Forbes

Explore mental strategies used by F1 drivers highlighted by Hintsa experts Dr. Thomas Wood and Antti Kontsas.