
Sustain your edge under pressure.

Long hours. Constant decisions. High stakes.
Performing under pressure got you here. Sustaining it, without it costing your health, energy, or relationships, is the hard part.
For a full year, your Hintsa coach, doctor, and hand-picked specialists work with you to improve your performance and health, and sustain both.
Most leaders carry this alone. Elite athletes never do.
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Methods proven in Formula 1.
Dr. Aki Hintsa told his drivers: “To consistently win on the track, you need to win off the track, too.”
For 30+ years, we’ve supported 19 Formula 1 World Championships and 3,500+ executives. Our evidence-based approach builds the same capacities in you:
- Cognitive edge, focus, and decision-making
- Physical health, strength, and energy
- Peaking and recovering to sustain performance
For the ambitious.
The Hintsa Ultimate programme is designed for, e.g.:
Executives in demanding roles
Founders or entrepreneurs facing high growth
High-performing professionals at the edge of their capacity
We work with a small number of clients each year. Every programme begins with a private consultation, to make sure it’s the right fit on both sides.
Start your season in Helsinki.
Every season, F1 drivers and their performance team start with physical and cognitive testing, goal setting, and performance planning.
Similarly, a Hintsa Ultimate programme starts with a personalised check-up developed by F1 doctor Aki Hintsa. Your two days in Helsinki include medical screening, F1-type physical testing, and time with a Hintsa coach to set your priorities.
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Change, according to our clients.
For athletes, performance is measurable: speed, lap time, personal best.
With our executives, entrepreneurs, creatives, and artists, some impact is best described in their own words.
Could this fit you?
Every programme begins with a conversation with senior members of our team, to understand your goals and make sure it’s the right fit. We take on a small number of new clients each year.

Paula Poukka
Business Development Director
+358 50 020 7038
paula.poukka@hintsa.com
Featured insights
The New York Times
How to Focus Like Your Life Depends on It
Discover how F1 drivers maintain lazer-sharp focus with insights from Hintsa’s Head of Performance Psychology, Dr. Robbie Anderson.
McKinse6 & Company
How Wellbeing Improves Performance
In an interview, CEO Annastiina Hintsa shares why wellbeing is the foundation of sustainable high performance.
F1 X Tag Heuer
The Psychology of Performance
Get inside the mind of an F1 champion in this new video series by Formula 1 and TAG Heuer, featuring Hintsa’s Performance Psychologist Matthew Thompson.

