

Better life.
Better performance.
Achieve sustainable high performance, with methods proven in Formula 1 and Fortune 500.
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Our method
Success is a by-product of wellbeing
Hintsa stands for a truly holistic approach. Our unique services are based on the Circle of Better Life model. Imagine a wheel constructed of seven components. If one part breaks down, the wheel stops spinning. For the wheel to turn smoothly, all parts need to be in balance.
more about our method
Our expertise
Put your trust
in the best
Our practitioners are some of the world’s leading wellbeing and performance experts. Gain access to a global network of coaches and specialists from sports science, psychology, and medicine to organisational wellbeing.
Meet our teamOur heritage
From Formula 1 to Fortune 500
We believe in better life and better performance – for everyone. For over 20 years, we have helped elite athletes, top executives and global organisations reach their goals by improving their wellbeing. Partnering with Hintsa means we can do the same for you.
Read our storyProven track record
20+
For over two decades, we have met the expectations of the most demanding clients in both business and sports.
3,000+
We have successfully delivered over 3,000 intensive personal coaching programmes.
500+
We are trusted by more than 500 corporate clients. We cover over 40,000 employees in our largest client organisation.
18
Hintsa-supported Formula 1 drivers have won 18 World Drivers’ Championships.
96%
Over the past eleven seasons, 96% of all F1 races have been won by a Hintsa-supported driver.
8
Hintsa-supported Formula 1 teams have won eight World Constructors’ Championships.
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Highlights

white paper
A Wellbeing Strategy White Paper
Download our new white paper for ten dimensions of a wellbeing strategy for leaders.

interview
How Wellbeing Improves Performance
Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.

podcast
The Mental Pressure of Formula 1
Hintsa’s Performance Director Pete McKnight visited the F1 Explains podcast to discuss the mental pressure of being a Formula 1 driver.
Latest articles

How Is the Role of HR Deepening? We Spoke With Anna Penfold, Global HR Practice Lead at Russell Reynolds Associates
We sat down with Anna Penfold from Russell Reynolds Associates to discuss the changing HR roles, pressures and innovations, and the skills and characteristics she looks for in a talent leader.
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Wellbeing Strategy Masterclass – Watch the Recording of Our Recent Online Event
Learn how to boost your company’s success with an impactful wellbeing strategy. Watch the recording of our recent Wellbeing Strategy Masterclass for leaders.
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Who Are You? – What Barbie’s Ken Teaches Us About Identity Crisis and ‘Your Core’
What is identity, why does it matter, and what do we mean with ‘the Core’? Read more about tackling life’s existential questions in this blog post.
Read moreGame Changers: 6 Valuable Mental Health Lessons from the World of Sports
What’s being done about mental health in elite sports – and what valuable lessons can be drawn from it for everyone?
Read moreThe Mental Pressure of Formula 1 – F1 Explains Podcast With Pete McKnight & David Coulthard
Hintsa’s Performance Director Pete McKnight visited the F1 Explains podcast to discuss the mental pressure of Formula 1.
Read more