F1 x Tag Heuer: The psychology of F1 success with Hintsa's Matthew Thompson.watch episode 2

Better life.
Better performance.

Achieve sustainable success with methods rooted in Nordic wellbeing and proven in Formula 1.

A circle of the world’s best performance experts.

When you work with Hintsa, you don’t just get a programme – you get a team. Whether you’re an athlete, leader, or business, we handpick a circle of world-class specialists in medicine, performance, wellbeing, and focus, curated around your goals.

meet the team

19
Hintsa-supported F1 drivers have won 19 World Drivers’ Championships

92%
In the last twelve seasons, 92% of all F1 races have been won by a Hintsa-supported driver

8
Hintsa-supported F1 teams have won eight World Constructors’ Championships

Where Nordic wellbeing meets F1 performance.

For over 30 years, we’ve worked with the world’s ambitious to hone our method. Founded by Dr. Aki Hintsa, “the F1 doctor”, our Finnish roots inspire an evidence-based yet nurturing approach to performance – built to sustain the performance of lives as fast as F1.

learn about our heritage

30+
Proven for over 30 years in the world’s most competitive sports and business

3,000+
Over 3,000 intensive executive coaching programmes delivered worldwide

500+
Trusted by 500+ organisations, supporting 100,000s of employees globally

A purpose-built plan, authentic to you.

Dr. Hintsa told his F1 drivers: “I will not only help you win on the track, but off  the track – and that will make you more successful.” Your journey with Hintsa begins with fundamental questions around who you are and what you want: your Core. From this we build an action plan for sustainable success, authentic to you.

more about our method

Inside the mind of an F1 champion

In the new F1 x TAG Heuer “The Psychology of Performance” series, Hintsa’s Performance Psychologist Matt Thompson reveals the mental game of F1.

watch episode 2

The ultimate human test laboratory.

In the past 12 seasons, 92% of Formula 1 race wins have been Hintsa-affiliated. Decades mastering the extreme physical and mental demands of F1 have honed our formula for sustainable success, applicable to any sport.

Hintsa for Sports

Performance support for elite athletes, sporting teams & sports organisations.

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From Formula 1 to Fortune 500.

Performing under pressure reaps rewards beyond the racetrack. Laser-focus, learning quickly from failure, finding flow, emotional control in tough situations – these skills are critical for F1 drivers and leaders alike.

Hintsa for Businesses

Bespoke performance & wellbeing solutions for leaders and critical talent.

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Who’s on your team?

Win the Championship. Launch a new business. Be a present parent. Write a book. Build something that lasts. Whatever your goal, the principles are the same: surround yourself with the right team to build a plan for success.

Hintsa for Individuals

Premium coaching, tailored
to your situation and goals.

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No one wins alone.

In the shadows of the spotlight, Hintsa’s performance specialists help the world’s top performers give their best when it matters most.

Find out not what they have in common, but who.

Don’t trust us,

…trust our clients. We’re proud to work with the world’s top performers – from rising young athletes to world champions; from entrepreneurs to artists to global organisations.

The hidden value of F1

Discover lessons in sustainable high performance for leaders – from the pinnacle of motorsports.

Our clients