Better life.
Better performance.

Achieve sustainable high performance, with methods proven in Formula 1 and Fortune 500.

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Our method

Success is a by-product of wellbeing

Hintsa stands for a truly holistic approach. Our unique services are based on the Circle of Better Life model. Imagine a wheel constructed of seven components. If one part breaks down, the wheel stops spinning. For the wheel to turn smoothly, all parts need to be in balance.

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Our expertise

Put your trust
in the best

Hintsa stands for professionalism. Our practitioners are some of the world’s leading performance experts. Gain access to a network of experts from sports science, psychology, and medicine to organisational wellbeing.

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Our heritage

From Formula 1 to Fortune 500

Hintsa stands for science. For over 20 years, we have tested and perfected our services in the world’s most competitive sports and marketplaces. Clients like Formula 1 Champions, Fortune 500 CXOs, leading management consultancies, non-profit crisis workers, surgeons, and power plant workers trust Hintsa on their path to success.

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Proven track record

For over two decades, we have met the expectations of the most demanding clients in both business and sports.

We have successfully delivered over 2,000 intensive personal coaching programmes.

We are trusted by more than 500 corporate clients. We cover over 40,000 employees in our largest client organisation.

Hintsa-supported F1 drivers have won 17 World Drivers’ Championships, consecutively from 2010 to 2022.

Over the past nine seasons, 96% of all Formula 1 races have been won by a Hintsa-supported driver.

Hintsa-supported F1 teams have won eight World Constructors’ Championships, consecutively from 2014 to 2021.


Our services

Read more about our wellbeing and performance solutions for businesses, individuals & sports clients.

Hintsa for Businesses

Scalable wellbeing & performance programmes for your organisation.

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Hintsa for Individuals

Premium coaching, targeted
to your situation and goals.

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Hintsa for Sports

Performance support for elite athletes, sporting teams & sports organisations.

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Our clients


white paper

Quantifying Wellbeing

Download our new white paper for five perspectives on how to evaluate the effectiveness of employee wellbeing initiatives.


How Wellbeing Improves Performance

Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.

Angela Cullen on a F1 circuit


"She’s one of the greatest things that’s happened to me"

7-time F1 World Champion Lewis Hamilton discusses the impact his Hintsa coach Angela Cullen has had on his performance.

Latest articles

Wellbeing is a Skill You Can Develop – Watch Our Short Videos on How to Upskill Your People in 2023

Hintsa Performance

Wellbeing is a Skill You Can Develop – Watch Our Short Videos on How to Upskill Your People in 2023

Wellbeing is a skill that can be developed – and it’s increasingly important in today’s workplace.

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Six Ways You Can Make Wellbeing Matter in 2023
Chief Executive Officer

Annastiina Hintsa
Chief Executive Officer

Six Ways You Can Make Wellbeing Matter in 2023

Read about the six practical steps you can take to make your wellbeing initiatives a vital part of your business.

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The Next Chapter for Sebastian Vettel’s Esteemed Coach
Chief Executive Officer

Hintsa Performance

The Next Chapter for Sebastian Vettel’s Esteemed Coach

Antti Kontsas, Hintsa’s longest-standing employee and Sebastian Vettel’s coach for 9 years, is appointed as the Head of Performance for Motorsport.

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Head of Advisory & People, Executive Mentor

Pekka Pohjakallio
Head of Advisory & People, Executive Mentor

Why Investing in Your Leaders' Wellbeing is Good Business – 6 Key Findings

Since the pandemic, Hintsa has coached over 500 senior executives through the most difficult period of our careers. Here are six findings about senior leaders’ wellbeing, and why they matter.

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Head of Advisory & People, Executive Mentor

Hintsa Performance

Leading Wellbeing – Watch the Recording of Our Recent Online Event With HR Grapevine

Annastiina Hintsa and Dr. Noémie Le Pertel discuss the 21st century leadership paradox: Wellbeing vs. performance.

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