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Better life.
Better performance.

Achieve sustainable high performance, with methods proven in Formula 1 and Fortune 500.

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Our method

Success is a by-product of wellbeing

Hintsa stands for a truly holistic approach. Our unique services are based on the Circle of Better Life model. Imagine a wheel constructed of seven components. If one part breaks down, the wheel stops spinning. For the wheel to turn smoothly, all parts need to be in balance.

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Our expertise

Put your trust
in the best

Our practitioners are some of the world’s leading wellbeing and performance experts. Gain access to a global network of coaches and specialists from sports science, psychology, and medicine to organisational wellbeing.

Meet our team
Our heritage

From Formula 1 to Fortune 500

We believe in better life and better performance – for everyone. For over 20 years, we have helped elite athletes, top executives and global organisations reach their goals by improving their wellbeing. Partnering with Hintsa means we can do the same for you.

Read our story

Proven track record

For over two decades, we have met the expectations of the most demanding clients in both business and sports.

We have successfully delivered over 3,000 intensive executive coaching programmes.

We are trusted by more than 500 corporate clients. We cover 100,000+ employees in our largest client organisation.

Hintsa-supported Formula 1 drivers have won 18 World Drivers’ Championships.

Over the past eleven seasons, 96% of all F1 races have been won by a Hintsa-supported driver.

Hintsa-supported Formula 1 teams have won eight World Constructors’ Championships.


Our services

Read more about our wellbeing and performance solutions for businesses, individuals & sports clients.

Hintsa for Businesses

Scalable wellbeing & performance programmes for your organisation.

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Hintsa for Individuals

Premium coaching, tailored
to your situation and goals.

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Hintsa for Sports

Performance solutions for elite athletes, sporting teams & sports organisations.

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What others say about Hintsa

Our clients


white paper

A Wellbeing Strategy White Paper

Download our new white paper for ten dimensions of a wellbeing strategy for leaders.


How Wellbeing Improves Performance

Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.


When the Pressure is Extreme, There's No Margin for Error

Hintsa has been a trusted partner in Formula 1 for 20+ years, highlighted in this campaign by FIGS, a leading healthcare apparel brand.

Latest articles

Hintsa Performance Partners With Hult EF Corporate Education to Create a Unique New Program for Leaders

Hintsa Performance

Hintsa Performance Partners With Hult EF Corporate Education to Create a Unique New Program for Leaders

Together, we’re combining our expertise to create a unique new program for leaders: Elite Sports Methods for Top Leadership Performance.

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4 Things Elon Musk Gets Right About High Performance – And 4 Things He Doesn’t
Chief Operating Officer

Nora Rosendahl
Chief Operating Officer

4 Things Elon Musk Gets Right About High Performance – And 4 Things He Doesn’t

Dissecting Elon Musk’s methods reveals a mix of madness and genius. Here’s what he gets right about high performance, and what might be a step too far.

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Navigating the Change – Holistic Wellbeing During Menopause 
Performance Coach

Jenni Schierman
Performance Coach

Navigating the Change – Holistic Wellbeing During Menopause 

Harness Hintsa’s holistic methodology to manage menopause symptoms and take charge of your wellbeing and productivity.

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Performance Coach

Eleonoora Hintsa
Performance Coach

Set Yourself Up for Success in 2024

Performance Coach Eleonoora Hintsa shares her PhD-backed behavioural change hacks to help you supercharge your year with success and purpose.

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Performance Coach

Annastiina Hintsa
Chief Executive Officer

How Is the Role of HR Deepening? We Spoke With Anna Penfold, Global HR Practice Lead at Russell Reynolds Associates 

We sat down with Anna Penfold from Russell Reynolds Associates to discuss the changing HR roles, pressures and innovations, and the skills and characteristics she looks for in a talent leader. 

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