Better life.
Better performance.

Achieve sustainable high performance, with methods proven in Formula 1 and Fortune 500.

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Our method

Success is a by-product of wellbeing

Hintsa stands for a truly holistic approach. Our unique services are based on the Circle of Better Life model. Imagine a wheel constructed of seven components. If one part breaks down, the wheel stops spinning. For the wheel to turn smoothly, all parts need to be in balance.

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Our expertise

Put your trust
in the best

Our practitioners are some of the world’s leading wellbeing and performance experts. Gain access to a global network of coaches and specialists from sports science, psychology, and medicine to organisational wellbeing.

Meet our team
Our heritage

From Formula 1 to Fortune 500

We believe in better life and better performance – for everyone. For over 20 years, we have helped elite athletes, top executives and global organisations reach their goals by improving their wellbeing. Partnering with Hintsa means we can do the same for you.

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Proven track record

For over two decades, we have met the expectations of the most demanding clients in both business and sports.

We have successfully delivered over 2,000 intensive personal coaching programmes.

We are trusted by more than 500 corporate clients. We cover over 40,000 employees in our largest client organisation.

Hintsa-supported Formula 1 drivers have won 17 World Drivers’ Championships.

Over the past ten seasons, 96% of all F1 races have been won by a Hintsa-supported driver.

Hintsa-supported Formula 1 teams have won eight World Constructors’ Championships.


Our services

Read more about our wellbeing and performance solutions for businesses, individuals & sports clients.

Hintsa for Businesses

Scalable wellbeing & performance programmes for your organisation.

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Hintsa for Individuals

Premium coaching, targeted
to your situation and goals.

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Hintsa for Sports

Performance support for elite athletes, sporting teams & sports organisations.

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What others say about Hintsa

Our clients


white paper

Quantifying Wellbeing

Download our new white paper for five perspectives on how to evaluate the effectiveness of employee wellbeing initiatives.


How Wellbeing Improves Performance

Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.

Angela Cullen on a F1 circuit


"She’s one of the greatest things that’s happened to me"

7-time F1 World Champion Lewis Hamilton discusses the impact his Hintsa coach Angela Cullen has had on his performance.

Latest articles

What do Ultra Marathon Runners, Formula 1 Drivers & Wall Street CEOs Have in Common?

Hintsa Performance

What do Ultra Marathon Runners, Formula 1 Drivers & Wall Street CEOs Have in Common?

Our CEO Annastiina Hintsa visited the تحت الهوا مع صبا عودة podcast to speak with Cyba Audi, Senior Anchor at Asharq Business and the Founder & CEO of Saba Consultants.

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Why Do Formula 1 Drivers Need to Be So Fit – Formula Why Podcast

Hintsa Performance

Why Do Formula 1 Drivers Need to Be So Fit – Formula Why Podcast

Hintsa’s Head of Performance for Motorsport Antti Kontsas visited the Formula Why podcast to discuss the extreme physical demands that F1 drivers face.

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How to Achieve Wellbeing at Scale – Three Key Factors for HR Leaders
Head of Central Europe

Claudia Oeken
Head of Central Europe

How to Achieve Wellbeing at Scale – Three Key Factors for HR Leaders

Currently, the importance of employee wellbeing and performance is on everyone’s lips. But is it possible for organisations to roll out wellbeing initiatives at scale and at the same time create high individual impact?

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Head of Central Europe

Hintsa Performance

Hintsa Performance Partners With Minerva’s Virtual Academy to Train the Next Generation of Athletes

We are excited to announce a new partnership with Minerva’s Virtual Academy, a world-class online learning platform.

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Head of Central Europe

Hintsa Performance

Insights from the World of F1 Performance Coaching with Pete McKnight – Rewire Fitness Podcast

Our Performance Director Pete McKnight visited the Rewire Fitness podcast to share his insights from the world of Formula 1 performance coaching.

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