Better life.
Better performance.

Achieve sustainable high performance, with methods proven in Formula 1 and Fortune 500.

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Our method

Success is a by-product of wellbeing

Hintsa stands for a truly holistic approach. Our unique services are based on the Circle of Better Life model. Imagine a wheel constructed of seven components. If one part breaks down, the wheel stops spinning. For the wheel to turn smoothly, all parts need to be in balance.

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Our expertise

Put your trust
in the best

Our practitioners are some of the world’s leading wellbeing and performance experts. Gain access to a global network of coaches and specialists from sports science, psychology, and medicine to organisational wellbeing.

Meet our team
Our heritage

From Formula 1 to Fortune 500

We believe in better life and better performance – for everyone. For over 20 years, we have helped elite athletes, top executives and global organisations reach their goals by improving their wellbeing. Partnering with Hintsa means we can do the same for you.

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Pressure tested

Thrive under pressure

No one knows high-pressure work like Hintsa’s coaches, physicians and specialists. Whether it’s in the boardroom or on the racetrack, we can help you thrive and make the right decisions under intense pressure.

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Proven track record

For over two decades, we have met the expectations of the most demanding clients in both business and sports.

We have successfully delivered over 3,000 intensive executive coaching programmes.

We are trusted by more than 500 corporate clients. We cover 100,000+ employees in our largest client organisation.

Hintsa-supported Formula 1 drivers have won 18 World Drivers’ Championships.

Over the past eleven seasons, 96% of all F1 races have been won by a Hintsa-supported driver.

Hintsa-supported Formula 1 teams have won eight World Constructors’ Championships.


Our services

Read more about our wellbeing and performance solutions for businesses, individuals & sports clients.

Hintsa for Businesses

Scalable wellbeing & performance programmes for your organisation.

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Hintsa for Individuals

Premium coaching, tailored
to your situation and goals.

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Hintsa for Sports

Performance solutions for elite athletes, sporting teams & sports organisations.

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What others say about Hintsa

Our clients


white paper

A Wellbeing Strategy White Paper

Download our new white paper for ten dimensions of a wellbeing strategy for leaders.


How Wellbeing Improves Performance

Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.


When the Pressure is Extreme, There's No Margin for Error

Hintsa has been a trusted partner in Formula 1 for 20+ years, highlighted in this campaign by FIGS, a leading healthcare apparel brand.

Latest articles

Resilience Ready – Watch the Recording of Our Recent Masterclass

Hintsa Performance

Resilience Ready – Watch the Recording of Our Recent Masterclass

Learn how to proactively cultivate resilience and sustain performance. Watch the recording of our recent Resilience Ready Masterclass.

Read more
How to Train an F1 World Champion – Beyond the Grid Podcast With Antti Kontsas

Hintsa Performance

How to Train an F1 World Champion – Beyond the Grid Podcast With Antti Kontsas

With over a decade of experience in the F1 paddock, Antti Kontsas shares his methods for preparing Formula 1 drivers for the pinnacle of motorsport.

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Building Resilience is a Skill and a Team Effort – Insights from Formula 1
Performance Coach and Psychologist

Chris Gooder
Performance Coach and Psychologist

Building Resilience is a Skill and a Team Effort – Insights from Formula 1

The psychological demands placed upon Formula 1 drivers are remarkable. There is something we can all learn about building resilience from these athletes.

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Performance Coach and Psychologist

Hintsa Performance

From Burnout to Performance: Creating a Culture of Resiliency – Russell Reynolds Associates Podcast

Our CEO Annastiina Hintsa shares her redefining moment as a leader and explores what it means to lead in today’s increasingly complex world.

Read more
Performance Coach and Psychologist

Suzy Madge
Senior Performance Coach, Core Mentor and Psychologist

Leadership in Times of Transition – 5 Tips on Supporting Employees Experiencing Menopause

Right now, some of your staff will be going through this major life transition. And if you’re not supporting them properly, it’s almost certainly costing your business.

Read more

Get started.

Achieve sustainable high performance with Hintsa.

We are here to help you on your journey to optimal wellbeing and performance. Please reach out if you have any questions about our services or want to learn more about how we can help you achieve your goals.

Let's talk