Insights
Find our latest articles, videos,
white papers and much more.
report
The Hidden Value of Formula 1
Formula 1 is the ultimate testing ground for high performance under pressure. Discover how you can apply these learnings in your own organisation.
mckinsey & company
How Wellbeing Improves Performance
In an interview for McKinsey & Company, Annastiina Hintsa, the CEO of Hintsa Performance, shares why wellbeing is the foundation of sustainable high performance.
white paper
A Wellbeing Strategy White Paper
Download our latest white paper for ten dimensions of a wellbeing strategy for leaders.
Hintsa in the press
Discover what’s being said about Hintsa. Visit our press page for the latest coverage.
learn moreLatest articles
How F1 Drivers Bounce Back From Brutal Setbacks
Setbacks are inevitable in Formula 1. What matters is how you bounce back. In this episode we explore the mental resilience it takes to return stronger after setbacks.
Read more
Inside An F1 Driver’s Detailed Preparation Process
What does it really take to prepare for the intensity of Formula 1? Beyond physical fitness and technical skill lies a world of mental precision – the psychology of preparation.
Read more
10 Years, 10 Trends: How Health & Performance Have Changed in a Decade
What has changed in 10 years? We make ten highlights – one for each year of an eventful decade.
Read more
New Report Unveils Hidden Value of F1 Partnerships
Titled “The Hidden Value of Formula 1”, the report features insights from two-time World Champion Mika Häkkinen and leading sponsors to track the evolution of F1 sponsorship from branding on cars to boardroom transformation.
Read more
Hintsa Coach Certification Q&A – Watch the Recording of Our Recent Online Event
Watch the recording of our recent Q&A event, where we explored what it takes to become a Hintsa Certified Coach.
Read moreHigh performance archive
Visit our high performance archive and explore all the content we’ve published over the years – from blog posts to videos, podcasts and press releases.
Visit the archive
McKinsey & Company
How wellbeing improves performance
“Wellbeing is the foundation of sustainable high performance – not a reward for it.” Our CEO Annastiina Hintsa spoke with McKinsey & Company about how wellbeing improves performance and why employee wellbeing should be on every CEO’s agenda – especially now.
Read the interview
FIGS
When lives are on the line, every second counts
Hintsa has been a trusted partner in Formula 1 for 20+ years, highlighted in this campaign by FIGS, a leading healthcare apparel brand. Watch the video featuring Hintsa’s motorsport physicians to get a glimpse of what it’s like to perform when lives are on the line.
watch the video
forbes
10 valuable mental health lessons from Formula 1
Formula 1 pushes the boundaries of mental resilience, and many of the strategies used by F1 drivers can be applied to the business world. Forbes has highlighted these insights in an excellent article featuring Hintsa’s experts Antti Kontsas and Dr. Thomas Wood.
read the article
Formula One
“She’s one of the greatest things that’s happened to me”
Seven-time world champion Lewis Hamilton hails Hintsa Performance Coach Angela Cullen as “one of the greatest things that’s happened to me in my life.” Read how New Zealand-born Cullen ended up working with Lewis Hamilton – and about the positive impact she has had on his performance.
Mercedes-AMG Petronas
The science of human performance
With Grands Prix spanning all corners of the globe, the Formula 1 season is a gruelling physical and mental challenge. So, how do you prepare for the demands of life on the road? See how our coaches and specialists help the high performing men and women of Mercedes-AMG Petronas Formula One Team to prepare and avoid injury.
Watch the video
UBS
How to apply F1’s model?
How do you function on 5 hours of sleep? Do you even notice a difference to 8 hours of sleep? Our CEO Annastiina Hintsa sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on why sleep is a key for achieving superior results.
Watch the video
TED Talks
Optimising for a Better Life
From the African plains to the Formula 1 paddocks and the highest level of business – the fascinating story of Hintsa Performance spans over two decades. In her inspirational TEDx Talk, our CEO Annastiina Hintsa shows how a better life leads to better performance – and why it’s all about optimising, not maximising.
Watch the video
World Economic Forum
The brain of a high-perfomer
How to simplify life and avoid distractions? Performance Scientist James Hewitt, Formula 1 World Champion Nico Rosberg and Executive Editor Edie Lush met in Davos to discuss what is going on in the brain of a champion and how to succeed in a fractured world.
Nordic Business Forum
The key to sustainable high performance
“What is the key to sustainable high performance?” asked Performance Scientist James Hewitt, as he addressed the audience during the Nordic Business Forum, Europe’s largest business conference. “We’re never resting. We rarely focus. We can’t always be ‘on’.
Watch the videoOur publications
See our two books that reveal the stories and science that have played a pivotal role in multiple Formula 1 world championships as well as the transformative work of Hintsa with executives in leading global companies.
Learn moreAs featured in
