Insights
Find our latest articles, videos,
white papers and much more.

White paper
Quantifying Wellbeing
Download our new white paper for five perspectives on how to evaluate the effectiveness of employee wellbeing initiatives.

Interview
How Wellbeing Improves Performance
Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.

article
"She’s one of the greatest things that’s happened to me"
7-time F1 World Champion Lewis Hamilton discusses the impact his Hintsa coach Angela Cullen has had on his performance.
Latest articles

Wellbeing is a Skill You Can Develop – Watch Our Short Videos on How to Upskill Your People in 2023
Wellbeing is a skill that can be developed – and it’s increasingly important in today’s workplace.
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Six Ways You Can Make Wellbeing Matter in 2023
Read about the six practical steps you can take to make your wellbeing initiatives a vital part of your business.
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The Next Chapter for Sebastian Vettel’s Esteemed Coach
Antti Kontsas, Hintsa’s longest-standing employee and Sebastian Vettel’s coach for 9 years, is appointed as the Head of Performance for Motorsport.
Read moreWhy Investing in Your Leaders' Wellbeing is Good Business – 6 Key Findings
Since the pandemic, Hintsa has coached over 500 senior executives through the most difficult period of our careers. Here are six findings about senior leaders’ wellbeing, and why they matter.
Read moreLeading Wellbeing – Watch the Recording of Our Recent Online Event With HR Grapevine
Annastiina Hintsa and Dr. Noémie Le Pertel discuss the 21st century leadership paradox: Wellbeing vs. performance.
Read moreHigh performance archive
Visit our high performance archive and explore all the content we’ve published over the years – from blog posts to videos, podcasts and press releases.
Visit the archive
McKinsey & Company
How wellbeing improves performance
“Wellbeing is the foundation of sustainable high performance – not a reward for it.” Our CEO Annastiina Hintsa spoke with McKinsey & Company about how wellbeing improves performance and why employee wellbeing should be on every CEO’s agenda – especially now.
Read the interview
Formula One
“She’s one of the greatest things that’s happened to me”
Seven-time world champion Lewis Hamilton hails Hintsa Performance Coach Angela Cullen as “one of the greatest things that’s happened to me in my life.” Read how New Zealand-born Cullen ended up working with Lewis Hamilton – and about the positive impact she has had on his performance.

Mercedes-AMG Petronas
The science of human performance
With Grands Prix spanning all corners of the globe, the Formula 1 season is a gruelling physical and mental challenge. So, how do you prepare for the demands of life on the road? See how our coaches and specialists help the high performing men and women of Mercedes-AMG Petronas Formula One Team to prepare and avoid injury.
Watch the video
UBS
How to apply F1’s model?
How do you function on 5 hours of sleep? Do you even notice a difference to 8 hours of sleep? Our CEO Annastiina Hintsa sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on why sleep is a key for achieving superior results.
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TED Talks
Optimising for a Better Life
From the African plains to the Formula 1 paddocks and the highest level of business – the fascinating story of Hintsa Performance spans over two decades. In her inspirational TEDx Talk, our CEO Annastiina Hintsa shows how a better life leads to better performance – and why it’s all about optimising, not maximising.
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World Economic Forum
The brain of a high-perfomer
How to simplify life and avoid distractions? Performance Scientist James Hewitt, Formula 1 World Champion Nico Rosberg and Executive Editor Edie Lush met in Davos to discuss what is going on in the brain of a champion and how to succeed in a fractured world.

Nordic Business Forum
The key to sustainable high performance
“What is the key to sustainable high performance?” asked Performance Scientist James Hewitt, as he addressed the audience during the Nordic Business Forum, Europe’s largest business conference. “We’re never resting. We rarely focus. We can’t always be ‘on’.
Watch the videoOur publications
See our two books that reveal the stories and science that have played a pivotal role in multiple Formula 1 world championships as well as the transformative work of Hintsa with executives in leading global companies.
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