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white papers and much more.

White paper

Wellbeing Strategy

Download our new white paper for ten dimensions of a wellbeing strategy for leaders – each one with examples, benchmarks, and best practices.


How Wellbeing Improves Performance

Read our CEO Annastiina Hintsa’s interview for McKinsey on why wellbeing is the foundation of sustainable high performance.


When the Pressure is Extreme, There's No Margin for Error

Hintsa has been a trusted partner in Formula 1 for 20+ years, highlighted in this campaign by FIGS, a leading healthcare apparel brand.

Latest articles

Hintsa Performance Partners With Hult EF Corporate Education to Create a Unique New Program for Leaders

Hintsa Performance

Hintsa Performance Partners With Hult EF Corporate Education to Create a Unique New Program for Leaders

Together, we’re combining our expertise to create a unique new program for leaders: Elite Sports Methods for Top Leadership Performance.

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4 Things Elon Musk Gets Right About High Performance – And 4 Things He Doesn’t
Chief Operating Officer

Nora Rosendahl
Chief Operating Officer

4 Things Elon Musk Gets Right About High Performance – And 4 Things He Doesn’t

Dissecting Elon Musk’s methods reveals a mix of madness and genius. Here’s what he gets right about high performance, and what might be a step too far.

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Navigating the Change – Holistic Wellbeing During Menopause 
Performance Coach

Jenni Schierman
Performance Coach

Navigating the Change – Holistic Wellbeing During Menopause 

Harness Hintsa’s holistic methodology to manage menopause symptoms and take charge of your wellbeing and productivity.

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Performance Coach

Eleonoora Hintsa
Performance Coach

Set Yourself Up for Success in 2024

Performance Coach Eleonoora Hintsa shares her PhD-backed behavioural change hacks to help you supercharge your year with success and purpose.

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Performance Coach

Annastiina Hintsa
Chief Executive Officer

How Is the Role of HR Deepening? We Spoke With Anna Penfold, Global HR Practice Lead at Russell Reynolds Associates 

We sat down with Anna Penfold from Russell Reynolds Associates to discuss the changing HR roles, pressures and innovations, and the skills and characteristics she looks for in a talent leader. 

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High performance archive

Visit our high performance archive and explore all the content we’ve published over the years – from blog posts to videos, podcasts and press releases.

Visit the archive

McKinsey & Company

How wellbeing improves performance

“Wellbeing is the foundation of sustainable high performance – not a reward for it.” Our CEO Annastiina Hintsa spoke with McKinsey & Company about how wellbeing improves performance and why employee wellbeing should be on every CEO’s agenda – especially now.

Read the interview

Formula One

“She’s one of the greatest things that’s happened to me”

Seven-time world champion Lewis Hamilton hails Hintsa Performance Coach Angela Cullen as “one of the greatest things that’s happened to me in my life.” Read how New Zealand-born Cullen ended up working with Lewis Hamilton – and about the positive impact she has had on his performance.

Read the article

Mercedes-AMG Petronas

The science of human performance

With Grands Prix spanning all corners of the globe, the Formula 1 season is a gruelling physical and mental challenge. So, how do you prepare for the demands of life on the road? See how our coaches and specialists help the high performing men and women of Mercedes-AMG Petronas Formula One Team to prepare and avoid injury.

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How to apply F1’s model?

How do you function on 5 hours of sleep? Do you even notice a difference to 8 hours of sleep? Our CEO Annastiina Hintsa sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on why sleep is a key for achieving superior results.

Watch the video

TED Talks

Optimising for a Better Life

From the African plains to the Formula 1 paddocks and the highest level of business – the fascinating story of Hintsa Performance spans over two decades. In her inspirational TEDx Talk, our CEO Annastiina Hintsa shows how a better life leads to better performance – and why it’s all about optimising, not maximising.

Watch the video

World Economic Forum

The brain of a high-perfomer

How to simplify life and avoid distractions? Performance Scientist James Hewitt, Formula 1 World Champion Nico Rosberg and Executive Editor Edie Lush met in Davos to discuss what is going on in the brain of a champion and how to succeed in a fractured world.

Watch the video

Nordic Business Forum

The key to sustainable high performance

“What is the key to sustainable high performance?” asked Performance Scientist James Hewitt, as he addressed the audience during the Nordic Business Forum, Europe’s largest business conference. “We’re never resting. We rarely focus. We can’t always be ‘on’.

Watch the video

Our publications

See our two books that reveal the stories and science that have played a pivotal role in multiple Formula 1 world championships as well as the transformative work of Hintsa with executives in leading global companies.

Learn more