We are Hintsa

For over 20 years, Hintsa has brought sustainably high performance within reach.

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Hintsa is the world’s leading, evidence-based coaching company, helping top athletes and business professionals achieve sustainable success. Driven by science and guided by people, our methods are road tested in the world’s most challenging business and sports environments.

Formula 1 Champions, Fortune 500 CXOs, leading management consultancies, non-profit crisis workers, surgeons, and power plant workers all trust Hintsa to help them live better and perform better. We are proud to be recognised as a thought leader in our field by the World Economic Forum and McKinsey Quarterly.

How our story began

Our philosophy originates from Dr. Aki Hintsa. As a missionary doctor in Africa to working with Olympic athletes and Formula 1, he found two things. That performance is built on a foundation of wellbeing. And that wellbeing is holistic. The key aspects of our lives – work, rest, exercise, purpose – must move in balance. Two decades later, his methods continue to inspire leaders in sports and business to great achievement.

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Our circle of experts

The diverse professionals at Hintsa are united by a passion for better life and better performance. We form a global network of leading experts from sports science, medicine, and psychology to organisational wellbeing. Get to know the people behind the method and read about their individual motivations.

Meet the team

Rooted in science

Who do you trust? The torrent of advice on human wellbeing and performance can be overwhelming. Our team of experts, backed by a wide network of research partners, are scientists with considerable experience in their chosen field. All our services are built on a robust base of evidence.

Discover our research

Seek improvement, not perfection.

From the African plains to the Formula 1 paddocks and the highest level of business – the fascinating story of Hintsa spans over two decades.

In her inspirational TED Talk, our CEO Annastiina Hintsa shows how a better life leads to better performance – and why it’s all about optimising, not maximising.

Our clients

Hintsa by numbers

+100
We are a network of over 100 professionals ranging from performance coaches to doctors and nurses.

+2000
We have successfully delivered over 2000 intensive 1-2-1 performance coaching programmes.

+500
We are trusted by more than 500 corporate clients. We cover over 40 000 employees in our largest client organisation.

16
Hintsa-supported drivers have won 16 Formula One World Driver’s Championships, including the last 12 consecutively.

96%
Over the past nine seasons, 96% of all Formula 1 races have been won by a Hintsa-supported driver.

8
Hintsa-supported Formula One teams have won 8 World Constructor’s Championships, consecutively from 2014 to 2021.

Join our team

We support our clients by employing a global and diverse network of professionals. Our offices are located in London, Zurich, Abu Dhabi and Helsinki – although our people work all over the world. See our open positions and start your journey with the Hintsa team today.

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