Guy How
The violin maker who refused to sacrifice everything for success.
“My brief was I don’t want to die”
14-hour days, six days a week. Two businesses to manage, all by himself. What started as entrepreneurial drive had become a living nightmare. When Guy How, violin maker and entrepreneur, approached his Hintsa team, his brief was devastatingly simple: “I don’t want to die.”
What followed was a transformative journey to redefine success on his own terms – without sacrificing everything that makes life worth living.
Watch Guy’s story
A life worth living, a business worth running.
A life you can call your own
Today Guy How runs what may be Finland’s largest violin-making shop while maintaining his health, energy, and family relationships. He’s found a craft he loves and built a life he can proudly call his own. His guiding principle remains beautifully simple: “Not wanting to die has been a pretty solid compass for me.”
Cinematography, photos, and editing:
Aki Huttunen, Optipari
What’s your story?

Paula Poukka
Business Development Director
+358 50 020 7038
paula.poukka@hintsa.com