NEW: The Hidden Value of Formula 1 – Lessons in Sustainable High Performance.get the report

The hidden value of F1

Lessons in sustainable high performance for leaders – from the pinnacle of motorsports.

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What can leaders learn from Formula 1?

Formula 1 is the ultimate human performance lab – where talent, tech, and teamwork are pushed to the limit. F1 mirrors the very challenges modern organisations face: navigating change, managing global teams, sustaining excellence under pressure, and innovating within tight constraints.

In this report, we’ll offer five strategies for leaders seeking sustainable high performance.

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Bringing the game in-house

Formula 1 isn’t just speed and spectacle – it’s the ultimate testing ground for high performance under pressure. Today’s most innovative F1 sponsors aren’t just putting logos on cars – they’re bringing championship-winning strategies in-house.

Explore how F1 delivers unparalleled lessons in high performance, with insights from two-time World Champion Mika Häkkinen, presented by his personal avatar.

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