

The hidden value of F1
Lessons in sustainable high performance for leaders – from the pinnacle of motorsports.
Get the report
What can leaders learn from Formula 1?
Formula 1 is the ultimate human performance lab – where talent, tech, and teamwork are pushed to the limit. F1 mirrors the very challenges modern organisations face: navigating change, managing global teams, sustaining excellence under pressure, and innovating within tight constraints.
In this report, we’ll offer five strategies for leaders seeking sustainable high performance.
Bringing the game in-house
Formula 1 isn’t just speed and spectacle – it’s the ultimate testing ground for high performance under pressure. Today’s most innovative F1 sponsors aren’t just putting logos on cars – they’re bringing championship-winning strategies in-house.
Explore how F1 delivers unparalleled lessons in high performance, with insights from two-time World Champion Mika Häkkinen, presented by his personal avatar.
Get the report.
Services for the ambitious

for businesses
Performance that endures
With 30+ years of expertise, we transform how leaders and top talent perform under pressure.

for individuals
Performance, re-imagined.
Join our signature transformation programme – limited openings for 2025.