Meet our team

Dan Sims

Senior Performance Coach


Dan is a strength and conditioning coach dedicated to understanding the individual’s unique needs in order to create the optimal training environment. With a Masters degree in Strength and Conditioning from Edinburgh University, UKSCA (UK Strength and Conditioning Association) accreditation and also a BSc (Hons) in Sports and Coaching studies, Dan’s experience ranges from F1 and Olympic hockey to CEOs. Dan’s passion lies in endurance sports: representing Great Britain at age group Triathlon and competing in the 2015 Ironman World Championships in Hawaii.