Hintsa method in action


Video with UBS

How to apply F1's model to optimize your performance

How to gain a competitive advantage in business and sports? Our Head of Services and Member of the Board of Directors, Annastiina Hintsa, sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on the topic.

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Video with CNN

Formula One's 'Super Performers'

What are the cognitive demands of driving in Formula 1? Watch what happens when our Head of Science & Innovation, James Hewitt, tests Haas Formula 1 team driver Romain Grosjean.

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Monthly blog with WEF

Sharing insights that shape the world

The World Economic Forum’s mission is to “improve the state of the world”. We are the World Economic Forum’s official content partner and have been commissioned to write a monthly guest blog for WEF.

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Video with Wall Street Journal

Why CEOs are like racing drivers

Two-time Formula One World Champion, Mika Häkkinen, explains how Dr Aki Hintsa and his team of experts helped turn him from an also-ran into a winner.

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Hintsa in news

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