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Hintsa & Mercedes

The science of human performance

With 21 Grands Prix spanning all corners of the globe, the Formula 1 season is a gruelling physical and mental challenge for the men and women of the paddock. So, how do they prepare for the demands of life on the road? How do they avoid injury? And what happens if they do succumb to illness? See how our coaches and specialists help the high performing men and women of Mercedes-AMG Petronas Formula One Team to prepare and avoid injury.

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Hintsa, UBS & Mercedes

How to apply F1's model?

How do you function on 5 hours of sleep? Do you even notice a difference to 8 hours of sleep? Or have you long gotten used to content yourself with 6 hours per night? Our Chief Operational Office and Member of the Board of Directors, Annastiina Hintsa, sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on why sleep is a key for achieving superior results.

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Hintsa & CNN

From the racetrack to the boardroom

Ryan & Eric Tveter – the rising GP3 star and the CEO of the Central Europe Group within Liberty Global, the world’s largest TV and broadband company – have turned to Hintsa to help them reach their full potential. See how they apply F1 techniques to perform under pressure on CNNMoney Switzerland.

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Hintsa & World Economic Forum

The brain of a high-perfomer

How to simplify life and avoid distractions? Hintsa’s Chief Innovation Officer James Hewitt, Formula 11 world champion Nico Rosberg and Executive Editor Edie Lush met in Davos to discuss what is going on in the brain of a champion and how to succeed in a fractured world.

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Hintsa & Nordic Business Forum

The key to sustainable high performance

“What is the key to sustainable high performance?” asked Hintsa’s Chief Innovation Officer, James Hewitt, as he addressed the audience during the Nordic Business Forum, Europe’s largest business conference. “We’re never resting. We rarely focus. We can’t always be ‘on’.

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