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Hintsa method in action


Video with UBS

How to apply F1's model to optimize your performance

How to gain a competitive advantage in business and sports? Our COO and Member of the Board of Directors, Annastiina Hintsa, sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on the topic.

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Hintsa at WEF

The brain of a high-perfomer

How to simplify life and avoid distractions? Hintsa’s Head of Science & Innovation James Hewitt, F1 world champion Nico Rosberg and Executive Editor Edie Lush met in Davos to discuss how to succeed in a fractured world.

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Video with CNN

From the racetrack to the boardroom

Ryan & Eric Tveter – the rising GP3 star and the CEO of the Central Europe Group within Liberty Global, the world’s largest TV and broadband company – have turned to Hintsa to help them reach their full potential. See how they apply F1 techniques to perform under pressure on CNNMoney Switzerland.

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Monthly blog with WEF

Sharing insights that shape the world

The World Economic Forum’s mission is to “improve the state of the world”. We are the World Economic Forum’s official content partner and have been commissioned to write a monthly guest blog for WEF.

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Video with CNN

Formula One's 'Super Performers'

What are the cognitive demands of driving in Formula 1? Watch what happens when our Head of Science & Innovation, James Hewitt, tests Haas Formula 1 team driver Romain Grosjean.

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Hintsa in news

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