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The science of human performance
With Grands Prix spanning all corners of the globe, the Formula 1 season is a gruelling physical and mental challenge for the men and women of the paddock. So, how do they prepare for the demands of life on the road? How do they avoid injury? And what happens if they do succumb to illness? See how our coaches and specialists help the high performing men and women of Mercedes-AMG Petronas Formula One Team to prepare and avoid injury.Watch the video
How to apply F1's model?
How do you function on 5 hours of sleep? Do you even notice a difference to 8 hours of sleep? Or have you long gotten used to content yourself with 6 hours per night? Our CEO and Member of the Board of Directors, Annastiina Hintsa, sat down with UBS and Mercedes-AMG Petronas Motorsport to share her experiences on why sleep is a key for achieving superior results.Watch the video
Optimising for a Better Life
From the African plains to the Formula 1 paddocks and the highest level of business – the fascinating story of Hintsa Performance spans over two decades. In her inspirational TEDx Talk, our CEO Annastiina Hintsa shows how a better life leads to better performance – and why it’s all about optimising, not maximising.Watch the video
"She’s one of the greatest things that’s happened to me"
Standing on the brink of his seventh championship, Lewis Hamilton hails Hintsa Performance Coach Angela Cullen as “one of the greatest things that’s happened to me in my life.” Read how New Zealand-born Cullen ended up working with Lewis Hamilton – and about the positive impact she has had on his performance.Read the article
The brain of a high-perfomer
How to simplify life and avoid distractions? Performance Scientist James Hewitt, Formula 1 World Champion Nico Rosberg and Executive Editor Edie Lush met in Davos to discuss what is going on in the brain of a champion and how to succeed in a fractured world.Watch the video